International Business

This course introduces students to the key issues in international business. Different theories of international trade are explored in both economic and political contexts. In addition, students will study business functions such as marketing, human resource management and accounting from the perspective of a global enterprise. 

Bustling City

Course Structure

Globalization

  • What is globalization?

  • Drivers of globalization

  • Pros and cons of globalization

  • Case study: Apple iPhone

Differences in Culture

  • Values and norms

  • Religious and ethical systems

  • Workplace culture

  • Case study: Doing business in The United Arab Emirates

International Trade Theory

  • Benefits of trade

  • Absolute versus comparative advantage

  • Different trade theories

  • Case study: The aviation industry

Foreign Direct Investment

  • The source and direct of FDI

  • Political ideology and FDI

  • Pros and cons of FDI

  • Case study: Wal-mart in Japan

Regional Economic Integration

  • The case for and against regional integration

  • Evolution of the European Union

  • Regional economic integration around the world

  • Case study: Brexit

The Global Monetary System

  • The foreign exchange market

  • The IMF and World Bank

  • The global capital market

  • Case study: Currency crises from around the world

Strategy for International Business

  • Global expansion and strategy selection

  • Organizational structure

  • Modes of entry

  • Case study: Starbucks

Global Marketing

  • Differences between cultures and countries

  • Communication strategy

  • The marketing mix for international business

  • Case study: Domino´s Pizza

Managing People in a Global Organization

  • International HRM

  • Expatriate compensation

  • International labor relations

  • Case study: MMC China

International Accounting & Finance

  • International accounting standards

  • International financial management

  • Global money management

  • Case study: Brazil´s Gol Airlines

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